Marketing A Job

There is one aspect of recruiting I never understood – putting a job description as an ad for a job.

Tell me, when was the last time you read a job descriptions and said “Yes! That’s the job for me” – answer honestly – probably never.  Job Descriptions aren’t meant for marketing – it is a compilation of the main responsibilities for a position which allows for a mutual understanding of a position. It has it’s place and value.

Here’s the thing – when you are recruiting people to come work for you, you want them to be excited about the company, position, the possibilities and experience. You also want them to read the ad and determine they will be a great fit for the position and they possess the right experience, background and attitude.

How do we do this? Marketing.

Let me give you another perspective – when your favorite beverage advertises and tries to get you to drink more, is it done with a list of ingredients? Do they describe their production process? No – they entice you with feelings of joy. You can do something similar with your job ads.

Let me share with you the same formula I only share with my clients.

3 questions.  Start your ad with three questions that your ideal candidate would answer with a “yes”. Hint: The questions should also be related to three main traits you are looking for.

Let them know the title. “We are looking for a:  (position)”

Tell them about the company.  Show your companies culture and personality, explain who you are and what you do.  For inspiration, review your company’s marketing material and how you explain yourself to  your clients. Hint: Write as “we” to draw them in and feel inclusive.

Tell them about the position. Explain the big picture and what they will be doing on a daily basis. Make it interesting. Hint: Write as “you” so they can picture themselves in the position.

How to apply. At this point, you ideal person will be reading will and want to know the next steps. Invite them to apply and send in their resume.  Hint:  “Ready to get started? Send your resume to …..”

This formula is effective and has resulted in my clients getting higher quality candidates and better fits for their organization.

Rather have me do it for you? Give me a call 773.531.8199 or write [email protected].