Summary: We do not work or live in isolation, we are part of a community. By giving to our local community, we will be part of a win-win between the company and community.
We do not work or live in isolation by ourselves where our actions, business, or community are not affected by what we do. We understand the importance of customer/client, employee and vendor loyalty. However, have you looked at what you can do to further your community and what it means to you.
The community where you have your business relies on you as you rely on it. The community needs you for employment opportunities, taxes, leadership, and involvement. Employment opportunities and taxes are obvious however how can you help your community with leadership and involvement?
Here are some ideas:
- Join the local Chamber of Commerce
- Take a leadership role in the Chamber
- Volunteer at a local non-profit
- Donate to a local non-profit
- Encourage your employees to do the same
The community around you also gives back to you by providing qualified employees, a business friendly environment, publicity, recognition and a place to call yours. By utilizing many of the same ways you give to the community – the community will give back. You and/or your company will be mentioned in publications, news releases and networking. The non-profits will recognize your hard work, efforts and donations.
Can you see the win-win?
Of course – here’s the tough question. How do find the time? I agree its not easy as you are consumed by your work and family. Take a realistic look at your calendar – can you spare an hour or two each week? That’s all it takes!
Personally I find that having set times each week where I volunteer helps me. Everyone knows where I am at that time and it doesn’t infer with my work. I am also involved in my local chamber where I lead a group of small business owners each month. Again, same date and time each month allows for control of my calendar and assignments. The actual sacrifice in time in minimal and the rewards are great.
As a believer in what you put out into the world is what you get in return (you may call it Karma, Golden Rule, etc.) I know that by giving to my community it has given back to me ten fold. Not only in business, at a deeper level and has made me a better person.
How do you earn community loyalty?