Summary:  I find there is a lot of confusing about what employee satisfaction is and why it’s important. Here’s an answer you will like.

When talking with small business owners the conversation will eventually turn to employee satisfaction and why its important.  Before getting into why it matters, lets review what it is and isn’t.

Employee satisfaction is NOT –

• giving employees what they want
• making them smile everyday
• paying them a high salary
• letting them do what they want
• letting them take two hour lunches

So then, what IS it:

• Listening to employee ideas & concerns
• Treating them with respect
• Setting up expectations
• Follow through on expectations
• Making sure they have the tools they need to do their work
• Providing extra training where necessary

I realize this sounds simple and it theory it should be.  What makes it difficult? The priorities and fast pace of the day, basically we get caught up in what he have to do.

Well, I still haven’t answered the question – Why does it matter? You are going to love this.

Satisfied Employees will treat your clients better and they will be happier.  Happier clients will continue to do business with you and refer you to others.  This can reduce your sales and marketing costs. Therefore, you are increasing your revenue and decreasing your expenses which results is….higher profits!

So think about what you can do each day to improve employee satisfaction.  Have a great tip – share it here!